SupermarketOwnBrandGuide.co.uk - Introduction

After the interest shown in the book ‘The Supermarket Own Brand Guide’, it seemed an obvious step to create a live web-book, the SupermarketOwnBrandGuide.co.uk, without the book’s restrictions on numbers of pages, products or retailers. Most importantly, the web-book can allow the essential and regular updating of price changes, new or reformulated products and ones that have been de-listed.

Just like the book, it provides tasting notes, a score out of ten and health and nutrition information on each product. Additionally, it indicates whether that product is organic, Fairtrade or suitable for vegetarians. Should it contain one of the major fourteen allergenic ingredients: celery, cereals, crustaceans (e.g. lobster & crab), eggs, fish, lupin, milk, molluscs (e.g. mussels & oysters) mustard, nuts, peanuts, sesame seeds, soya and sulphites) that will be displayed alongside the tasting note, under ‘Health.’ Likewise indicated will be the alcohol units. Levels of salt, saturated fat and sugar will be shown only if per hundred grams they stray into the Amber(medium) or Red(high) zone.

SupermarketOwnBrandGuide.co.uk does not have a changing panel. I, Martin Isark, am the only professional taster and, if you are unfamiliar with my name or work, please check the link to www.isark.co.uk. For the website, over which I have complete editorial control, to function at the highest level, there must be a professional working relationship with each supermarket and there will be links to their websites and online shopping sites.

However, unlike the book, I have given the retailers a choice: if a product tasted scores below four out of ten, they can  ask for it to be retasted, then that score will stand. The quality of own branded products is all the time improving to such an extent that hopefully neither of these options will need to be taken up.

Currently 10's of thousands of  products from Aldi, Asda, The Co-operative Food, Lidl, Marks & Spencer, Morrisons, Sainsbury's, Tesco and Waitrose are listed on SupermarketOwnBrandGuide. Over the next weeks and months surfers  will see many more products coming on stream.

Do your self a favour. Be an-up-to-date shopper and eat and drink better (and more cheaply) with the SupermarketOwnBrandGuide

 In the Tasting Room: - Jams, Conserves, Honey & Marmalades  

Just tasted - Tomato Soup - Branded & Own Brands from: Aldi, Asda, The Co-operative, Lidl, Marks & Spencer, Sainsbury's, Tesco & Waitrose - Check them Out!

Just tasted - Tomato Ketchup - Branded & Own Brands from: Aldi, Asda, The Co-operative, Lidl, Marks & Spencer, Sainsbury's, Tesco & Waitrose- Check them Out!

Just tasted - Brown Sauce - Branded & Own Brands from: Aldi, Asda, The Co-operative, Lidl, Marks & Spencer, Sainsbury's, Tesco & Waitrose - Check them Out! 

Previous Tastings:

Tasted: Baked Beans from &  Aldi, Asda, The Co-operative, Lidl, Marks & Spencer, Sainsbury's & Tesco - Check them Out!

Tasted: Champagne & Sparkling Wines - Check them Out!

Tasted -  Coffee - Instant Coffee, Freshly Ground Coffee & Coffee Beans - Check them Out!  

Tasted  - Tea - Loose Leaf and Tea Bags  - Check them Out! 

Tasted  -  Pink Champagne & Pink Sparkling Wine for Valentine's Day - Check them Out!

Products Tasted January 23rd -  for The People - 'How to steal bargains by choosing stores' own label'   

Tasted - 18th - 24th January -  Red & White Burgundy - Check them Out!

Tasted - 18th - 24th January -  Red Bordeaux  - Check them Out!

Tasted - December  17th -  24th December - Malt Whisky - Check them Out!

Tasted  - December 17th  - 24th December - White & Dark Rum - Check them Out! 

Tasted  - December 17th  - 24th December - Brandy & Cognac - Check them Out!

Tasted - December  17th -  24th December - Blended Whisky - Check them Out!

Tasted - December  17th-   24th December - Vodka - Check them Out!

Tasted - December  17th -  24th December - Gin - Check them Out!  

Latest Press: The Times, Daily Telegraph, Daily Mail, Daily Express, Daily Mirror, Metro, The Sun... - Check them Out! 

Guideline Amounts (G.D.A) for Women, Men & Children - Check them Out!

Currently over 1300 Different  Brands on the website - Check them Out!

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