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 Branded Products
Most shoppers buy a mix of own brands & branded products.
To make your supermarket trolley trundle, cheaper, healthier and happier we are
now going to include the same information for the leading brands as we already
do for the supermarkets’ own brands.
Although most of the leading brands have been tasted or
tested, their purpose was (and still is) purely as a benchmark product for the
supermarket’s own brand. Therefore,
unlike the own brands, the leading brands are not scored, although each one
will show the Recommended Retail Price (RRP), nutritional, organic, vegetarian
suitability, Fairtrade, eco-Friendly and dietary information.
With this branded information on the database, the surfing
shoppers, (especially the ones that don’t have the time to read the
eye-squinting back labels or are simply shopping for products that are free
from dairy, soya, gluten, nuts & seeds, wheat, fish, mustard, celery, egg
or ones that are low in salt, sugar and saturated fat) are
now able simply to tick the check boxes on the search page and find
products that they can put in the trolley.
Over the next weeks and months surfing shoppers will see more
and more of the leading brands coming onto the website. The Free From brands are marked in Green.
Click the Go button to view all the branded products in our database: 
Top Brands
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